Home » beauty » Volition Beauty, An Interview With Co-Founder Brandy Hoffman

Not long ago I discovered a luxurious line of skincare, Volition Beauty.

I featured them in my article 8 Awesome Pampering Products and on my Instagram Page.

View this post on Instagram

Have you heard?? VOLITION is now available @Sephora !! #sp @volitionbeauty Starting today you can get these and other Volition products at Sephora.com I am a Volitioneer and was lucky to receive these beauties that help ME look beautiful. #MyOwnVolition My favorite of the three? Impossible, they are all magnificent! I love the Turmeric Brightening Polish because it feels amazing on my skin and really brightens my dull complexion. The Oceanene Youth-Boost Gel totally works on those fine lines. The Helix AM/PM Eye Gel is just what I need for these late nights working at the computer all day. No more zombie skin that's for sure! What are you waiting for? Get over to Sephora.com and get your you Volition! #skincare #beautifulskin #youthfulskin #antiaging #skin #beauty #beautyblogger #volitioneers #volitioneer #volition #volitionskincare #beautiful #stayyoung #tumeric #crueltyfree #volitionbeauty

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Volition Beauty is truly different!

Everyone should have a chance to discover just how different they are and why they are truly unique.

I was lucky to be able to have a personal interview with Volition Beauty’s Co-Founder, Brandy Hoffman.

Please read my interview with Brandy.we discuss everything from

We discuss everything from having their line in Sephora, to how they are a crowdsourcing skincare line.

Volition Beauty, An Interview With Co-Founder Brandy Hoffman

Disclosure: Affiliate links are used in this post.

How does it feel to have Volition Beauty in Sephora shops?

Brandy: We are so proud and honored to be able to share our Innovators and their amazing products with everyone.

Was it a difficult process getting Volition Beauty placed in Sephora?

Brandy: It was an amazing process where two parties respected and appreciated each other’s mission.

What sets Volition Beauty apart from other skin care lines?

Brandy: Volition is truly powered by our community members. From initial product ideas to voting and purchasing, we are the epitome of crowdsourcing. It’s a brand that the everyday woman has a say in and essentially that was our goal all along.

Which Volition Beauty product is your personal favorite, and why?


This is a tough one because they each have their own strengths. I will highlight a few but they are all amazing.

I love the Turmeric Brightening Polish because my skin has actually never felt so soft. The Innovator Anuradha introduced us to the super spice Turmeric and it has done wonders for my overall skin texture and appearance.

Second, the Helix AM/PM Eye Gel. I use it everyday as an under-eye primer for my concealer. The Innovator Lindsey completely changed anti-aging eye gels with the help of an unexpected ingredient — snail mucin.

Are there any new Volition Beauty products coming out that you can give us a hint about?

Brandy: The beauty of Volition is transparency. Community members help decide what we come out with next! Vote on some great products here  —  https://volitionbeauty.com/campaigns.

I love Volition Beauty containers and labeling! What was the inspiration behind it?

Brandy: We wanted to take the essence of the brand and translate it into the packaging. For example, you will see subtle ” V’s” in the pattern placement. We also wanted to feature the Innovators and tell their stories with the cards and product seals.

One of the many things I love about Volition Beauty is that it is cruelty-free. Why is this important to the brand?

Brandy: We always say, “we love our furry friends”. It was kind of a no-brainer.

What is the “Proof Tester” about that you include with all Volition Beauty purchases?

Brandy: Another unique aspect of Volition Beauty! When you purchase a product from the Volition Beauty website, we include proof testers. It’s a sample size of the product to try before you commit to the full size of the product. We want our Community Members to find the right product and the proof testers help them do so. If you do not like the proof tester, you can return the full size.

Can you tell us about Volition Beauty’s idea submission and voting process?

Brandy: It’s a pretty simple process! There’s a spot on our website to formally submit an idea, the same goes for voting. All current campaigns are displayed with a bio. There, you can vote. We are always looking for innovative ideas to solve everyday problems with products not currently on the market.

If I can only afford 3 Volition Beauty products which 3 would you recommend?


Oceanene Youth-Boost Gel: The lightest moisturizer you will ever use. Not only does it hydrate but it also contains anti-aging properties.

Oil-Control Mattifying Mist: It is such a practical product, whether your skin gets oily throughout the day or you just want to refresh your look.

Turmeric Brightening Polish: As I mentioned before, this scrub not only has a great story behind it but it also brightens and softens skin. Using it a couple times a week has improved my skin’s natural glow.

I really want to get my hands on Volition Beauty Neroli Complete Cream for anti-aging. Does it smell as good as I think it does? I love Neroli essential oil!

Brandy: Yes!!! The Neroli Complete Cream has hints of citrus and an overall fresh scent. Not only does it smell wonderful, but it was actually our #1 voted anti-aging cream. It is expertly formulated to treat aging and combination skin.

Volition Beauty An Interview With Co-Founder Brandy Hoffman


Thank you to Brandy Hoffman for taking the time to participate in the interview. 

Have you tried Volition Beauty?

Are you interesting in submitting your own skincare idea to Volition?

I would love to hear from you in the comments!

Visit today and become a part of #MYOWNVOLITION



  1. October 17, 2017 / 12:21 pm

    Oh wow. I’d love to give Volition a try. I’ve been looking for new beauty products, and these sound great. The ones I have now are not doing it for me.

    • October 18, 2017 / 1:51 pm

      Stacie I hope you give them a try. Truly they are so unique and have all natural ingredients and are crowdsourced so only the best make it to production!

  2. October 17, 2017 / 5:10 pm

    I have never tried this product, but it sounds like a great product! I have troublesome skin and would love something that might be able to help!

    • October 18, 2017 / 1:51 pm

      I think Volition would be great for your skin. It’s all natural, and great for sensitive skin.

  3. October 17, 2017 / 10:13 pm

    I have these same Volition products and am obsessed with them!! That Tumeric Body Polish is LIFE and I loved your interview with one of the co-founders of Volition!!

    • October 18, 2017 / 1:48 pm

      Thank you Ricci and oh I am so glad you have them and love them too! I know you are totally up on all the best skincare products!

  4. Victoria Heckstall
    October 18, 2017 / 5:41 am

    Oh, look like interesting and great products! Would love to check and try these Volition products.

    • October 18, 2017 / 1:49 pm

      They are really unique that is for sure. They work wonderfully and I love that they are crowdsourced!

  5. October 18, 2017 / 7:25 am

    I love this stuff, so cool! I have never tried it but I am a shopper that goes right for the way things look and I love the way these look! haha

    • October 18, 2017 / 1:50 pm

      Haha yeah I know it’s wrong but I do love a pretty package lol. Plus the stuff WORKS! It works as great as it looks!

  6. October 18, 2017 / 11:03 am

    Wow! Great interview. And turmeric seems to be everywhere these days. I can’t believe all the wonderful properties it has.

    • October 18, 2017 / 1:44 pm

      Thank you so much Cherri! Indeed turmeric is a wonderful all natural ingredient that is really on-trend right now. I am glad it is as I have used it for years for health and beauty. It really works!

  7. Kathy
    October 18, 2017 / 11:34 am

    These look like some wonderful products. What a great interview as well. I have to say that I really love the gold color of the products. I think packaging really makes items stand out more.

    • October 18, 2017 / 1:43 pm

      I admit to being a sucker for pretty packaging! In this case the stuff inside is as awesome as it looks on the outside!

  8. Tim B
    October 18, 2017 / 3:48 pm

    Nice interview! Always nice to see the people who started a company sticking with it after they’ve achieved success. That proof tester is a good idea. Appreciate it when companies are interested in serving their customers rather than just taking people’s money.

    • October 20, 2017 / 2:43 pm

      Me too Tim!! I totally agree! I love the idea of crowdsourcing the products from Volition too!

  9. October 18, 2017 / 5:48 pm

    I’ve never heard of Volition beauty before. Are their products safe to use during pregnancy?

    • October 20, 2017 / 2:44 pm

      Jess I would say most absolutely like any skincare. Although with ANY skincare line with natural ingredients I would check. I mean any of us can be allergic to things from food to beauty products. My daughter can’t use the Turmeric Polish due to having a ginger allergy and Turmeric is part of the ginger family.

  10. October 19, 2017 / 10:34 am

    I keep hearing great things about turmeric and it’s benefits related to beauty. I need to try that one

    • October 20, 2017 / 3:03 pm

      Turmeric is amazing! I have taken it for decades to help with regulating blood sugars. It’s great for so many things.

  11. November 13, 2017 / 2:05 am

    the best and natural remedy is turmeric, so fantastic thing, thank you for sharing

    • November 13, 2017 / 4:49 pm

      Turmeric is amazing!! I so wish my daughter could use it and ginger. Poor thing. Thanks for commenting!

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