Will you be attending the BlogPaws 10th Anniversary Conference in Kansas City this year? If you are going or if you are going to any BlogPaws conference this article will share with you some very important tips for preparing and being ready for business!
In fact, this article is great for any blog conference you may be attending.
It contains excellent business tips for getting ready before, and being ready when you get there!
So read on and see how I am getting business ready for the BlogPaws 2018 10th Anniversary Conference taking place in Kansas City, Missouri this year!
Preparing For The BlogPaws Conference How To Be Ready For Business!
Disclosure: This post is sponsored by the BlogPaws® Pet Influencer Network™. I am being compensated as a BlogPaws Conference Ambassador to help share information about the BlogPaws 2018 Conference but we only share information we feel is relevant to our readers. BlogPaws is not responsible for the content of this article.
Today’s article is actually #3 in a series.
If you want to catch up please check out my first article: 10th Anniversary BlogPaws 2018 Conference In Kansas City Missouri.
This one discusses the basics of the conference including why you need to go.
The second article: BlogPaws Saved Me A 10th Anniversary Conference Exclusive, is a bit more personal and I share a lot of personal insight.
BlogPaws 10th Anniversary Conference 2018
Dates: April 18 – 20, 2018
Venue: The Sheraton Kansas City at Crown Center Hotel
Location: Kansas Cty, MO
Why We Should Be Preparing For A Blog Conference:
Going to a blog conference of any kind includes all sorts of fun events!
From the food, swag, and meeting fellow bloggers and influencers to walking the red carpet and learning from the amazing speakers.
I think of a blog conference as happy madness.
They are sometimes chaotic, leaving you breathless, you want to take everything in and so much happens at once.
You are meeting new friends, and connecting with bloggers you have interacted with for ages.
You’re looking at your schedule to be sure not to miss important speakers that will help you become a better blogger.
At BlogPaws we get to meet and snuggle so many pets!
Pets we have been fans of online, who have their own blogs and social media accounts.
Yes, we gush and get starstruck.
There is swag galore to collect and this year we have interactive areas to emerge ourselves in!
However, the main reason most of us go to a blog conference is the chance to meet brands and potential sponsors!
Sponsors are the lifeblood of any blog.
Especially when you run your blog as a business.
Without sponsors, we could not afford our operating costs, let alone make a living blogging.
Meeting the people behind the brands puts a face to a name.
It is important not only to connect with new brands but to meet and greet the people you have already worked with face to face.
This is a great way to be not only remembered but considered a key prospect for future collaborations.
Connecting with brands and forming solid relationships with potential future sponsorships is key.
So how do we do this?
How To Prepare For BlogPaws Step By Step:
The first important thing to do when preparing for the BlogPaws conference is to have your Elevator Pitch ready!
What is an Elevator Pitch?
In summary, it is a summary in and of itself.
You may only have a few moments to capture the attention of a brand.
Think of how long it takes to ride an elevator a few floors.
That is about how long you may have to get a brand to remember you.
Your Elevator Pitch has to be unique, pithy, and on target about yourself, your blog, and what you can offer the brand.
Consider what is unique about you, about your blog, what you offer that other bloggers may not.
Why should this brand consider you as a viable option in promoting their products or services?
Keep it around 30 seconds in length.
Yes, it’s not easy to do.
That is why you want to write it, then practice speaking it out loud before you attend a conference.
You want to sound natural and remember to take short pauses and breathe.
Another important item when preparing for the BlogPaws Conference is business cards.
I really want you all to have plenty of business cards.
Hand them out like candy at a parade!
Business cards can be generic or creative but to be without them would be horrible.
Don’t forget them at home!
This has unfortunately happened to bloggers in the past and was one of their biggest regrets.
I already have mine packed in my suitcase.
You not only will be handing them to brands.
Give them to media groups, speakers, fellow bloggers and influencers too.
The more people that have a reminder of you the better.
Often people will write notes on your business card.
Something that helps them remember your conversation or even a future contact date!
Be Sure That You Collect Business Cards Too!
While you are handing out cards don’t forget to collect them.
My plan is to walk around with a zip-up binder that has special pages to slide business cards into.
That is how important the business card game is at a blog conference.
Write your own notes on the cards you collect.
The person you meet may not be the end contact.
Be sure to write down what you talked about so when you reach out you can be personal and specific.
This is very important when it comes to brands you connect with that you want to reach out to after the conference.
Speaking of meeting potential sponsors when preparing for the BlogPaws Conference, know who you want to meet.
Have a list of the most important brands to you and your business.
Make a plan of action based on your schedule of events to visit the people representing these brands.
Figure out when and where they will be located at the conference.
Decide when the best time is to go meet with them.
If you need help just ask one of your conference Ambassadors for help.
Hey, that’s me and four other amazing ladies this year.
I linked to all of their pawsome blogs in this post.
Hand them your card right away as you greet them so they are holding it as they are speaking with you.
It’s a psychological thing but tactile engagement is important.
Plus they will have it ready to write notes about you on.
After visiting with them don’t forget to jot down important notes on their business card as well!
After meeting a brand you are excited about, send a special nod their way, by giving them a shout out on social media!
BlogPaws has some amazing sponsors this year.
While I want to meet them all, a few I already have scheduled to meet are:
Chewy, because I have worked with them forever.
They are one of the first brands that worked with me when I was just a wee little blog.
The faith they put into me early on means a lot to me.
Another brand I have worked with a long time.
My pets love their food and they have a new media contact I want to meet.
Wahl Pet, because we have used Wahl products for years.
I had no idea until recently that they had a pet product line!
It’s quite an extensive line of products too!
PetMate is another brand I am excited to meet with.
They have everything and I need everything!
As a pet mama to two dogs, two cats, and fish, I am always on the lookout for safe toys that are USA made!
I hate leaving all the other brands out but honestly, there are so many and more are being added daily!
The final tip I have for you when preparing for the BlogPaws Conference is having a nice About page.
For me, the about page is one of the hardest things to write.
I have done extensive research on what to include in the “about” page and have done so.
Granted there is still room for some perfecting, and that is where I am currently at with my preparing for the conference.
Your about page is one of the first places many brands go to, even before your media kit!
It is also visited by readers so it is important that your about page speaks to both audiences.
We want everyone to know WHY.
Why we blog, why we chose the topics we write about, and why they should be a regular reader of our blogs.
This is just as important for brands to know as readers.
Each of us as bloggers are unique and we all bring our own flavor to the table.
We want brands and our readers to know about us as human beings.
Having images of yourself on your about page is important, even if you are a shy blogger.
You may not love photos of yourself but being able to put a face to your blog means everything.
Otherwise, brands and your readers will feel a disconnect.
Talk about who your blog is for.
Who are you writing for and who do your topics speak to and why?
Pinpoint your audience right away.
This allows both readers and brands to know if they are in the right place.
My blog is aimed at the on-trend mid-life woman.
Granted many of my articles speak to women of all ages but my market is in the mid-life area.
This is right up at the top of my about page.
When a reader or a brand go to my about page they know right away if my overall content is right for them or their brand.
Going into each topic I write about and why I write about them gives deeper insight.
Brands may not know right up front that I write about topics other than fashion!
When I started my blog I named it Fashion Beyond Forty because that was intended to be my only focus.
Things change, I changed, thus my blog changed.
Since I do not intend to rebrand my blog I make sure that my topics are known not only within my menu content but explained well within my about page.
Highlight awards and accolades on your about page.
Don’t be shy!
Showcase things you are proud of.
You can also name brands you are ambassadors for here too.
This is something I recently added and am still working on.
Introduce Your Pets And Collaborators.
You can name drop on your about page too!
I boast each of my pet’s profiles on my about page as they are as much a part of my blog as I am.
If you frequently collaborate with fellow bloggers you can list them as well.
Just remember, your about page is about you and your blog first.
What you can bring to your readers and brand becomes an organic part of that.
Sum It Up.
Having a nice way to stitch it all together helps.
A quote, an Impressum, or mission statement is a great way to begin or end your about page.
On mine I have a favorite quote from Coco Channel.
She sums up the entire philosophy behind my blog and why fashion is not just about clothing.
Due to your Elevator Pitch only being a snippet of who you are and what your blog is about you can ask brands you meet to read your about page.
We know they will want to see your media kit, that is a given, but to really get to know you, your about page is where it’s at!
By Preparing Using These Steps You Will Be BlogPaws Ready For Business!
Learn more about the BlogPaws 2018 Conference in Kansas City, MO Right Here!!
Are you attending BlogPaws Conference?
I love hearing from you!
Which brands are you excited to meet or which speakers are you going to?
How are you preparing?
Have you ever been to a blogger conference before?
Let me know!
This is a sponsored conversation written by me on behalf of BlogPaws. The opinions and text are all mine.